{color studies: PimKie}

I've discovered quite a fascinating website from my Product Development class, and its the most ingenious, color and fashion forecasting device out there.

PimKie Color Forecasts install webcams in Paris, Milan, and Antwerp collecting color pixels and organizing the data by location, day, time, and color trends.

What a perfect way to really use the power of consumers in the most fashionable cities in the world


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